We are a strategic experience design studio switching the system that drives behavior, from pressure to permission, from noise to clarity.

We’re at the forefront of an industry shift in how choices are designed. The old system rewarded pushing harder to get attention, forcing deeper engagement to signal value, and optimizing for stickiness —not suitability. We’re leading the switch to the new system—which is ethically informed and emotionally intelligent. It rewards reduced cognitive load, trust through simplicity, and data-driven pathways that convert with ease.

Let’s design an experience that feels good to choose.

All work is backed by The Clarity Guarantee.

  • Backed by 15+ years in behavior change, UX strategy, and experience design.

    Trusted By Brands That Value Clarity, Ethics, and Emotionally Intelligent Design

  • Grounded in decision psychology, neuroscience, habit science, behavioral economics and emotional design principles.

    No dark patterns. No manipulation. Just evidence-based systems that respect the user’s nervous system, attention, and autonomy.

  • Clients report increased conversions, smoother launches, and higher retention—not from shouting louder, but from making the choice feel easier.

    Proven across sectors — From solopreneurs to published authors to seeded startups to corporate brands —our frameworks scale with you.

UX | CX | Behavioral Strategy

We help you switch from scattered touchpoints to seamless journeys. Whether you're launching, evolving, or optimizing—we offer flexible, insight-driven support built around clarity, ease, and emotional alignment.

  • A 1:1 walkthrough of your product, site, or offer using our S.H.I.F.T. Method™. Get 3–5 behavioral insights you can act on this week—plus a personalized pathway to improve flow, trust, and conversion.

    → Ideal for: Launch prep, low-converting pages, or early-stage prototypes.

  • We design emotionally intelligent, behaviorally aligned journeys across your brand ecosystem.
    From first click to lasting loyalty, we shape the full experience arc—so every interaction supports ease, clarity, and choice.


    → Ideal for: Rebrands, productized services, onboarding flows, launches.

  • Want ongoing eyes on your digital products, CX, and messaging?
    We offer collaborative, retainer-style support to refine flows, remove friction, and design feel-good-to-choose systems that grow with your business.


    → Ideal for: Studio-backed brands, wellness platforms, creative founders in growth mode.

Pricing

Clarity-first. No pressure. No hidden fees.

We offer flexible, insight-rich services designed to meet you where you are. Every engagement is tailored, but here’s what you can expect:

Behavioral UX Audit

€450 / $450


Includes:
✔ Website or product experience review using the S.H.I.F.T. Method™
✔ 3–5 immediate, high-impact recommendations
✔ A video walkthrough, actionable report and roadmap of next steps
✔ Add-on implementation support available

✨ Best for: Launch checkups, stalled funnels, or pre-rebrand review

Customer Journey Mapping Intensive

€1,200 / $1,200

Includes:
✔ Deep-dive research session
✔ Full behavioral journey map
✔ Key touchpoint optimization recommendations
✔ 2 rounds of refinement + 30-min wrap-up call

✨ Best for: Coaches, creatives, or wellness brands mapping an entire offer journey (onboarding, sales, delivery, retention)

Ongoing Strategy Partnership

Starting at €1,500/$1500 per month

Includes:
✔ Monthly UX/CX design support for your product/brand experience. ✔ Ongoing experience audits, feedback, and wireframing
✔ Launch support, brand story alignment, and experience flow design
✔ Slack access + 2 strategy calls/month

✨ Best for: Creators, founders, or teams ready to scale with behavioral design

Add-Ons

All packages include:

✔ Behavioral UX + emotionally intelligent CX
✔ 1 round of edits or feedback
✔ Backed by The Clarity Guarantee™

Fast-Track Delivery (within 3 business days): +€150/$150

Copy Clarity Rewrite (web or app) +€250/$250

Live Implementation Support Call: +€175/$175

The Clarity Guarantee™

We don’t just design experiences that convert. We design experiences that feel good to choose—because clarity is the most ethical form of persuasion.

When you work with The Wellness Switch™, you’re protected by The Clarity Guarantee:

✅ You’ll always know what you’re getting.
No vague scopes. No inflated jargon. Every service includes clear deliverables, timelines, and what happens next.

✅ You’ll walk away with usable insight.
Even a single audit includes practical, behaviorally grounded recommendations you can implement right away—no upsell required.

✅ If something feels unclear, we’ll fix it.
You’ll have a dedicated round of follow-up to refine or clarify any part of your deliverables. We don’t disappear once the invoice is paid.

Because when the path is clear, the decision is easy. And that’s what we design for.

Get Instant Clarity On What’s Blocking Conversions

Don’t Stop at Insight

Your Behavioral UX Audit Will Turn Your SHIFT Scan™ Into Your Strategic Advantage

Your SHIFT Scan™ reveals where friction exists—your asynchronous mini-audit will dive into the behavioral why behind it and how to fix it using specific steps backed by psychology based recommendations.

Here’s why it’s a business accelerator:

  • It’s action-ready. You can expect 3–5 custom insights based on your real-world offer, audience, and journey flow—plus clear suggestions you can implement this week.

  • It compounds value. Small, behaviorally aligned shifts can improve flow, engagement, and conversion—especially with timely implementation.

  • It brings in an expert eye. We apply decades of experience in decision psychology, UX/CX design, and conversion strategy to uncover the real blockers—often hidden in plain sight.

  • It’s designed for clarity. Clients often say our audits help them see their offer differently—and refine how they communicate it everywhere else, from the homepage to the sales call.

  • It delivers tailored recommendations. No more wondering if a headline, CTA, or onboarding step is what’s causing the drop-off. We’ll show you where to adjust for immediate emotional clarity and strategic momentum.

  • It’s strategic, not just diagnostic. This evaluation is a momentum builder.

    Because action is made through friction, feeling and timing.

Enjoy Concierge Service—with One Trusted Point of Contact

When you work with us, you won’t be passed between departments or lost in a project management maze. You’ll be in direct contact with me—Skylar, Lead Experience Architect and Founder of The Wellness Switch™.

I’ll guide your project from audit to ongoing strategy with clarity, consistency, and care. Here’s how I hold the throughline:

• I personally conduct your Behavioral UX Audit, so you skip the sales calls and get straight to insight.
• I lead your Customer Journey Mapping Intensive, grounding every decision in behavioral science and emotional logic.
• I translate your objectives into clear project sprints, keeping our team aligned and your experience streamlined.
• I handle all cross-role communication, so you don’t have to repeat yourself or manage multiple contacts.
• I fulfill our Ongoing Strategy Partnership work directly—so nothing gets lost in translation.

Because at The Wellness Switch™ we design experiences that feel good to choose and deliver experiences that feel good to be part of.